jaMo Threads home is in Salt Lake City, Utah. It’s a mecca for people who love to be outdoors whether they are skiing the country’s most accessible backcountry, enjoying one of the countless surrounding single track trails or taking a short drive to some of the most scenic red rock country in America.
But with an exploding population, Salt Lake City also faces increasing land use conflicts in an already stressed eco-system and is also known for some of the worst air quality days in the nation.
At jaMo we believe that use of outdoor spaces for recreation and relaxation are of up-most importance to individuals and our society. In this belief, we know that a stronger voice for responsible land use and development will come from increased participation in outdoor recreation. The more that we get out and appreciate the beauty and fragility of our surroundings, the more unified our voice to protect it will become.
During the 2015/2016 winter season, Salt Lake City faced one of its worst inversions on record. Inversions occur naturally when cold, dense air becomes trapped under a layer of warmer air. But because of the large pollution base from mining and coal power plants and residents using their cars and burning fires, the stagnant air fills with dangerous particulates. During an inversion you can almost feel yourself breathing in the air it is so thick. For kids and people with any lung sensitivities, it is almost unbearable to be outside and is dangerous for those with healthy lungs and hearts. Yet even during some of the city’s most dangerous red air quality days you can still find people biking to work or running in a local park, with no protection from the air.
As the inversion pressed on we saw significant changes in our health both physically and psychologically. The final straw came as we saw our young children coughing so deeply they would gasp for air. We wanted to do something to protect them and ourselves from the harmful effects of the pollution.
When we looked at the options for air filtration there were masks, and more masks. The masks available looked like medical products, making people look unapproachable, which is why we felt people were refusing to wear them. That is what inspired jaMo Threads, the desire to create functional, long lasting, wearable products that help people get outdoors in any condition. This effort is starting as we prototype and test air filtration products for adults and children, while also developing other long lasting products that make it easier for everyone to get outside and appreciate our natural spaces.